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Using just a few tips and tricks when it comes to buying diamonds can help you save lots of cash - and in the end you will get more diamond for your money:
The most popular sizes of 1 ct or 0.5 ct come with premiums as their carat weight has benchmark or label-character. While the human eye cannot differentiate in most cases between a 0.99 ct, 0.98 ct or 1.00 ct round brilliant the difference in price will leap to the eye immediately.
Choosing the setting and the material of the piece of jewelry can impact the color appearance. A diamond with the color grade "D" (completely transparent) will feel different in a yellow gold setting compared to a white gold setting.
Good to know: The human eye first notices the sparkle and then the color of the diamond. Important for emerald cuts: Watch more closely for color and clarity - both is more prominent due to the shape of the diamond.
Most inclusions are so small that you cannot see them with the naked eye. Only some SI2 (larger stones) and I1-I3 graded diamonds have inclusions visible ot the naked eye. For the rest the 10-fold magnifying loupe is the benchmark in diamond grading.
A complete guide on how to optimize your budget you find here.