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Talk directly to a diamond grader or learn on your own in our education section: You will find everything you need to know about diamonds and how to choose yours.
Find out more
Our connection to international diamond exchanges in Antwerp, New York,
Mumbai and Tel Aviv allows us to offer a much greater selection than
traditional jewellers. You always choose the best among all options in a
worldwide supply. Do not compromise in your selection.
We do not hold inventory and therefore have no diamonds that we need to
sell. Our advice is completely independent - only your preferences
What that means
Buying diamodns online has many advantages. The first thing you will realize: A beautiful diamond does not have to be expensive. We pass on our
savings due to not having to maintain a shop or a large diamond
inventory. You get more diamond for your money.