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Buying Guide

Here we have collected important tips for buying diamonds and jewelry that will help you get the most for your money.

Diamond Cut:

  • Properly cut sparkling diamonds can seem bigger than you would expect based on their carat weight.
  • Since cut has direct influence on the beauty of a diamond we recommend to always choose the best cut grad within your budget.
  • Poorly cut diamonds lose light through the sides and the pavillion because facets are not aligned correctly and angles don´t match.
  • Good to know: The human eye first notices a diamond´s sparkle and its color second. That is important expecially when choosing a fancy cut. Make sure you consider the color tone when choosing an emerald cut diamond because color is more emphasized in these shapes.

Diamond Color:

  • The bigger the diamond, the more you see its color.
  • Differences in color are minute and the untrained eye can barely notice the nuances of two consecutive color grades. However, as tiny as the differences in color shades are, the bigger are the differences in price and one may save on color to free budget for cut.
  • Important for choosing diamond color is considering the gold color of the setting since it influences the look as well. A round brilliant with a color grade of D looks different in a yellow gold setting compared to white gold.
  • Fluorescence can improve lower color grades and make them appear whiter.

Diamond Clarity:

  • Most inclusions are so small that they are not noticable by the naked eye.
  • Impurities on the edge of the diamond can be hidden elegantly by a prong or a bezel setting.
  • Clarity is very important for emerald cuts: The large facets make even smaller inclusions easily visible.

Diamond weight:

  • The most popular sizes of 1 and 0.5 carat cannot be distinguished optically from round brilliants of 0.99 or 0.48 carats. However, your eye will catch the difference in price easily.
  • A diamond´s diameter is always in relation to its carat weight. If the diameter deviates too much from the average given a certain carat weight chances are that the diamond comes with a low cut grade. In other words, the diamond was "cut for weight". To retain weight and make a popular weight mark as mentioned above some cutters accept the lower cut grade.

Diamond earrings and ear studs:

Since earrings usually are admired from a distance you very well may compromise on clarity: You may choose SI2 and sometimes even I1 without affecting the beauty of the jewelry. The saved budget then can be used to improve color or carat size. When looking for a matching pair of diamonds most important is the diameter and table. Especially from one carat and above one should take the diameter into consideration.

Diamond rings:

Make sure to think of diamond and gold color when matching your budget. The highest diamond colors are always influenced by yellow gold ring colors. Also lower color grades are emphasized in white gold settings.